Finance for growing consumer brands

Your next stage of growth.
A clearer view of the numbers.

Hands-on fractional finance leadership for founders who want to understand profitability, plan cash and make confident commercial decisions.

A 30-minute introductory call. No preparation needed.

THE COMMERCIAL PICTURE ● Looking ahead

See what growth really means.

Sales. Margin. Cash. Connected.

ACTUAL PERFORMANCE FORWARD PLAN →
FROM NUMBERS TO DECISIONSCan we fund the next stock order and still hire?

ILLUSTRATIVE VIEW · NOT CLIENT DATA

Experience gained inside consumer brands including

CHARLOTTE TILBURY Astrid & Miyu USN Not On The High Street

When growth gets complicated

More sales should mean more confidence.

But when stock, spending and new channels move faster than your reporting, it can be hard to see where the business really stands.

01

Revenue is growing. Is profit?

Understand what each product, retailer and channel contributes after the costs of selling.

02

The next opportunity needs cash.

See the cash impact of stock commitments, new hires and launch plans before you commit.

03

The spreadsheet no longer tells the story.

Build forecasts and reporting that your team can use to make decisions, with clear ownership and assumptions.

How I help

Commercial finance.
Practical support.

From a focused piece of work to ongoing finance leadership, built around what your brand needs.

01 / PLAN

Forecasting & cash visibility

Connect your growth plans to a realistic financial picture. Know where you’re heading, what you can afford and where the pressure points sit.

Budgets · Rolling forecasts · Cash flow · Scenario modelling
02 / UNDERSTAND

Margins & commercial performance

Get beyond headline revenue. Understand product and channel profitability so pricing, marketing and retail decisions have a firmer foundation.

Channel profitability · Product margins · Pricing · Cost-to-serve
03 / CONTROL

Costs & operational efficiency

Understand what drives your cost base and put useful budget ownership in place, so the business can grow with greater control over spending.

Cost reviews · Overhead planning · Budget ownership
04 / CONNECT

Reporting & finance foundations

Turn disconnected reports and processes into a clearer view of the business, with practical information for your team, board and investors.

Trading dashboards · Board packs · KPIs · Process improvements

Ongoing partnership

Fractional finance leadership

Regular, hands-on support that brings commercial finance into the decisions your leadership team makes each week.

A defined piece of work

Focused finance projects

A forecast rebuild, profitability review or reporting improvement, with a clear scope and practical outputs.

Meet your finance partner

Built on experience
inside the business.

I’m Nick Price, founder of NJP Advisory and a CIMA-qualified finance professional. My background includes FP&A and commercial finance roles at Charlotte Tilbury, Astrid & Miyu and other consumer brands.

I work with founders and leadership teams to make finance more useful in the day-to-day running of their business. That means getting into the detail, challenging assumptions and building tools people actually use.

Nick Price
CIMA QUALIFIED · CGMA · BASED IN KENT, WORKING ACROSS THE UK
Nick Price, founder of NJP Advisory
“Finance should provide clarity, not complexity.”

Strategic thinking, with the hands-on work to put it into practice.

A natural fit for

Founder-led beauty, wellness, fashion and consumer brands selling through e-commerce, retail and wholesale.

Getting started

A clear first step.
A useful way forward.

01

Talk about the business

We discuss what’s happening, where you want to go and which finance questions are holding decisions up.

02

Find the priorities

We establish what needs attention first and agree the right scope, outputs and way of working.

03

Put clarity to work

I work with your team to deliver useful models, reporting and commercial insight, then help you act on them.

A few practical questions

Before we talk.

Do I need a full-time finance director?

Fractional support gives you access to finance leadership for an agreed amount of time. We can discuss whether regular support or a focused project would suit your current needs.

Can you work alongside my accountant?

Yes. My focus is commercial finance, planning and decision support. The scope of any work alongside your accountant or bookkeeper is agreed at the outset.

Can we start with one specific problem?

Yes. A cash forecast, channel profitability review or reporting project can be a practical starting point. We agree the scope and fee before work begins.

Do you only work with brands in Kent?

No. I’m based in Maidstone and work with consumer brands across the UK, with remote and in-person working agreed around the engagement.

Let’s start with your business

What would a clearer financial picture help you decide?

Tell me what you’re working through. We’ll explore where support could make the biggest difference.

Book a 30-minute intro call ↗