Clarity. Control. Commercial Momentum.
Strategic Finance for Scaling Consumer Brands
Helping founders understand margins, build financial clarity and scale with confidence.
Experience inside high-growth consumer brands
Charlotte Tilbury | Astrid & Miyu | USN | Not On The High Street
Who We Work With
Most of the businesses I support are founder-led consumer brands scaling quickly and needing finance to catch up with growth.
In practice, this usually means working with leadership teams that are:
• Expanding across retail, e-commerce or wholesale channels
• Growing quickly but lacking clear financial visibility
• Trying to understand true product, channel and customer profitability
The Problems We Solve
Many growing brands reach a stage where the numbers stop providing the clarity needed to make confident decisions.
You might recognise some of these challenges:
• Forecasts that constantly change and are difficult to rely on
• Unclear margins across products, channels or customers
• Reporting that explains the past but not what happens next
• Spreadsheets and finance processes that haven't scaled with the business
• Strategic decisions being made without clear financial visibility
At this stage, finance needs to move beyond reporting and start supporting better strategic decisions.
If these challenges sound familiar, an initial conversation can help clarify where finance needs to evolve.
What We Do
I help leadership teams build the financial clarity and commercial insight needed to scale with confidence.
In practice this means:
• Building reliable forecasting models leadership teams can actually plan from
• Understanding true product, channel and customer profitability
• Identifying cost drivers and improving operational efficiency
• Creating reporting structures that support better strategic decisions
Outcomes Clients Gain
When finance is structured properly, leadership teams gain clarity and control over how the business is growing.
Clients typically experience:
• Clear financial visibility across the next 3–5 years
• Stronger understanding of product and channel profitability
• Better control over costs as the business scales
• Board and investor reporting that supports strategic decisions
• Greater confidence when making commercial and investment decisions
Why NJP Advisory
NJP Advisory is built on experience inside scaling consumer brands, not just advising them.
Led FP&A and commercial finance functions inside high-growth retail and consumer brands including Charlotte Tilbury and Astrid & Miyu.
What clients value about working with NJP Advisory:
• Finance support from someone who has built and scaled FP&A functions inside high-growth brands
• A commercially focused approach, not purely accounting-led finance
• Practical outputs leadership teams can actually use to run the business
• Strategic thinking combined with hands-on delivery
How Engagements Typically Start
1. Introductory conversation
We discuss your business, current challenges and where finance may be limiting growth.
2. Initial diagnostic
A short review of your financial model, reporting and commercial visibility to identify where clarity is missing.
3. Focused engagement
We build the models, reporting and financial structure needed to support confident decision making as the business scales.